[ MARKETING ]

Marketing Services

HJ Design offers complete marketing communications services for businesses. From sole entrepreneurs to corporations, we handle the complete marketing and advertising function for you. Our marketing agency is dedicated to building your business. We can increase your sales and profits by separating your business from the competition.

It is HJ Design’s intuitive and collaborative marketing campaigns, unique growth strategies, and effective execution that make all the difference. Let our ad agency help you build your business by becoming your complete marketing department.
View Our Advertising Portfolio

Advertising

Ad Design and Placement

When creating an advertisement for a client, there are dozens of things we consider before firing up our design software. The first big question I ask is “Where will the ad live?” This leads to several subsequent “smaller” questions. Is it going in a magazine? If so, what kind of magazine? Who reads it? Or is it going to be on a specific social media platform or perhaps on a website?

All of these questions are important to think about because you’d be surprised at how much adjustment can go into moving an ad from one media to another. 

The next big question I ask is “What is the objective?” There really needs to be one clear objective — not 5 small objectives. The more difficult you make it for someone to act as a result of your ad, the less likely they are to do so. Most often, ads are selling something, but they could also be trying to change the way a brand is perceived, increase brand recognition, or demonstrate a product.

Marketing Plans

Marketing Plan Executive

The hallmark of marketing success is a thorough, fact-based, well-executed marketing plan. HJ Design aspires to work with client organizations to implement their marketing and communication initiatives flawlessly, whether the marketing plan calls for a fully integrated, multi-media campaign, or a simple, straightforward direct mail effort.

Smart marketing plans are customized by the industry, audience, and organizational objectives. The execution of excellence relies on experienced oversight, fresh ideas, cost-effective delivery, and proven approaches, and strategic processes. Working with our experienced professionals at HJ Design, our client organizations are able to combine these elements, providing them with the knowledge, abilities, and resources to execute their conference or event with excellence. 

Radio Creative & Planing

Radio Station Scheduling

HJ Design provides quality radio and commercial production, including radio copywriting and voiceover.  Our services include custom radio spots, creative advertising jingles, corporate narratives, on-hold messages, and original music scores.

After your radio commercial is written, voiced, and produced to ensure the best results, you need the proper media buyer with the expertise and resources to deliver your message to a focused target audience.  HJ Design's radio buy services start with analyzing your product or service to determine if radio is the right choice to satisfy your marketing objectives.

TV and Video Advertising

TV and Video

HJ Design provides a wide array of creative production services for broadcast, cable, internet, corporate, and educational communications.

With the most technologically advanced tools and a critical eye for detail, HJ Design coordinates every aspect of your production and post-production. Our award-winning creative team produces engaging commercials, infomercials, corporate videos and DVD presentation media.

After the television commercial is written, voiced, and produced to ensure the best results, you need the proper media buyer with the expertise and resources to deliver your message to a focused target audience. HJ Design television media services begin by placing your ads in strategic formats and time slots to best target your customer profile. HJ Design has extensive knowledge of the small and medium-sized business markets, and the expertise to deliver your message across a variety of different platforms; such as locally syndicated programs, nationally syndicated programs or web-based platforms.

Sponsorships

White Papers

A press release, news release, or media release is a type of written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. HJ Design has staff of has the professional writers as well as contacts within the news media. These skills and relationships are paramount in having your information published by local media.

HJ Design has the writing professionals who can create outstanding information about your company, your product, or your service. This type of documentation can be used to create feature articles in newspapers and magazines, or to reinforce the point behind an article or story. Additionally, this type of documentation is very useful in the form of an advertorial. This type of publication gives detailed information about you or your product/service, giving your company increased credibility.

Media Buys

Advertising Sourcing

Just as important as tracking your media is placing your media. HJ Design professionals negotiate excellent prices on the best media options available. When your ads are running, you want them to be seen, heard, and responded to. At HJ Design, we select the very best options for media placement. We take pride in carefully considering time constraints, availability, demographics, regions within a market, and pricing.This mind-set is what gives HJ Design the competitive advantage when placing media for clients.

HJ Design has years of experience in managing media placement for clients. Whether it’s television, radio, outdoor, or online, we have the expertise to track your media to ensure that the correct media is placed and running at the appropriate time and place. This enables our customers see the biggest ROI possible. All of this is done while tracking the costs for our clients, giving them assurance that their budget is not exceeded.

Audio and Video

Video Marketing

HJ Design has been involved in numerous studies that highlight the importance and influence of video marketing. There’s no doubt that online video marketing is on the rise. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Online video marketing is attractive to many businesses today for numerous reasons. Plus, online videos stay online forever. If you spend the money to record once, your video can continue to receive views years later.

In addition, social media sites and video go hand in hand and most sites encourage video posting and sharing. The viral video opportunities are endless when you use the right strategies to create and post your videos online.

Email Marketing

Data Base Marketing

Permission-based email marketing is a highly cost-effective and powerful tool. Get it right and you’ll see a return on investment you never dreamed of with traditional direct marketing! With so many avenues to market your business, we want to make setting up an email marketing campaign easy and affordable. We offer the simplest and easiest solution so that you can begin sending emails to your clients and customers today.
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