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HJ DESIGN BILLBOARD DESIGN PROCESS

HJ Design is a billboard design and graphic design company based in Kansas City / Liberty MO. We can design traditional layouts that are informative or make an impact is by utilizing a short and fun play on words that’ll create a chuckle, or even a short rhyme that will help your message stick.


Make sure the image has an impact. The average driver will only have about 3 to 5 seconds to view your billboard design, read any text, and comprehend the message. In those 3 to 5 seconds, the driver could also be glancing from the billboard, to the road, and back to the billboard again depending on the severity of traffic. That’s even less viewing time on your ad! So one of the most important rules to follow will be keeping your message short. Very short!

View Examples of our Signage Design
FEWER WORDS.
BETTER IMPACT.

As you can tell by the examples of our billboard designs above, a picture is worth 1000 words. A large dynamic image can tell it all. In fact, an image will help retain your message better than by using words alone.

HINT:
Shoot for a maximum of 8 words or less for your billboard message.

If you think good design is expensive, you should look at the cost of bad design

  • Even with the growth of technology and online marketing, the billboard continues to play an important component as a marketing tool.

  • As long as people are driving, billboards  can hold great potential in exposing your company and product to potential buyers–if designed properly.

5 methods to perfect your billboard design for maximum exposure:

1. Keep it simple

2. Make it visually memorable

3. Present a call-to-action

4. Provide a demonstration

5. Make it consistent.

Other Marketing Materials by HJ Design
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