GRAPHIC DESIGN & MARKETING
OTHER PROJECT EXAMPLES
HJ DESIGN'S BILLBOARD DESIGN PROCESS
HJ Design is a billboard design and graphic design company based in Kansas City / Liberty MO. We can design traditional layouts that are informative or make an impact is by utilizing a creative short and fun play on words that’ll create a chuckle, or even a short rhyme that will help your message stick.
Make sure the image has an impact. The average driver will only have about 3 to 5 seconds to view your billboard design, read any text, and comprehend the message. In those 3 to 5 seconds, the driver could also be glancing from the billboard, to the road, and back to the billboard again depending on the severity of traffic. That’s even less viewing time on your ad!
So one of the most important rules to follow will be keeping your message short. Very short!
FEWER WORDS. BETTER IMPACT.
As you can tell by the examples of our billboard designs above, a picture is worth 1000 words. A large dynamic image can tell it all. In fact, an image will help retain your message better than by using words alone.
HINT:
Shoot for a maximum of 8 words or less for your billboard message.
If you think good design is expensive, you should look at the cost of bad design
Even with the growth of technology and online marketing, the billboard continues to play an important component as a marketing tool.
As long as people are driving, billboards can hold great potential in exposing your company and product to potential buyers–if designed properly.
5 methods to perfect your billboard design for maximum exposure:
1. Keep it simple
2. Make it visually memorable
3. Present a call-to-action
4. Provide a demonstration
5. Make it consistent.
Other Marketing Materials by HJ Design
Corporate Branding
Corporate Branding
Marketing Materials
Marketing Materials
Website Design
Website Design
Magazine Ads
Magazine Ads
Video Marketin
Video Marketin
Vehicle Wraps
Vehicle Wraps
Billboards
Billboards
Promotional Products
Promotional Products
Social Media
Social Media
Brochure Design
Brochure Design
Book Design
Book Design
Catalogs
Catalogs
Package Design
Package Design
Direct Mail
Direct Mail
Logo Design
Logo Design
Flyers
Flyers
Retail Package Design
Retail Package Design
Catalogs
Catalogs
Website Mobiles
Website Mobiles
Label Design
Label Design
Advertising Design
Advertising Design
Google Marketing
Google Marketing
Label Design
Label Design
Logo Design
Logo Design